Shreddies

Packaging redesign can give a new face to products already known in the market and bring a new appeal to a product that is no longer attractive to consumers. This strategy gives more visibility and stimulates product purchase that brings an immediate return at low cost, without necessarily changing the product or making an investment in advertising.

Rewiring products can help attract consumers' attention at points of sale and increase competition. Changes can also be applied in a variety of actions like Brand repositioning, adaptations to meet consumers expectations, launch of new product lines, among other factors.

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